Marketing tips if you’re selling a new beverage for kids
How would you marketing it to kids if you’re selling a new beverage? A few key strategies help make water more appealing to children. First, choose a bottle that looks stylish. Most kids will carry a water bottle around just like a fashion accessory. Use colorful designs to get them to drink more. Finally, ensure that your bottle is reusable. You will pique your child’s thirst if it’s a fun design.
Parents and kids are both on the same page. Kids prefer water over sugary beverages. Hence, a growing number of parents are avoiding artificially-flavored drinks. Nowadays, kids’ products are generally zero-calorie and sugar-free. Rethink Brands launched RETHINK Kids Water in 2017 and received a $3.2 million investment from AccelFoods. This campaign aims to promote water as an alternative to sodas and sugar-laden soft drinks.
The packaging is also essential in Marketing
The packaging is also essential. The bottle must look fantastic and appealing to children. It should also be made from BPA-free materials and be kid-friendly. Colorful bottles are a great way to entice kids. A unique cap is also helpful. And a fun straw is a great way to encourage them to drink more water. Using fun bottles is another good idea. The best part of these products is that they don’t generate any waste.
Add flavor to the water. A fruit garnish is a fun way to make water appealing to kids. Many beach resorts and fancy spas serve fresh fruit in their water. A cute bottle can make water more appealing and encourage them to drink more. These bottles also don’t generate any waste, which is essential if you want to promote the health benefits of water. There’s no reason why kids can’t benefit from such a drink.
A new brand of bottled water is being aggressively marketed in schools. The brand claims to be a “health program” for kids. While health is a great marketing strategy, it’s not practical. In addition to color, the brand may not be healthy. It may contain harmful chemicals that are detrimental to a child’s health. It’s important to remember that plain, unflavored water has the highest sugar content of all the bottled drinks available.
One of the biggest challenges for the beverage industry is childhood obesity. The World Health Organization has identified it as a public health issue. In 2013, 42 million infants and young children were overweight. That figure is expected to rise to 70 million by 2025. Water is essential to healthy nutrition and hydration. For this reason, it’s necessary to find a way to make bottled water more appealing to children.